This week’s challenge comes from the vital fringes of the automotive industry: find the best car-commercial jingle and a car to go with it. According to the contestants, catchy hooks have been hard to find of late. If this week’s episode of Window Shop were a radio station, it would be dedicated to the oldies.
John Pearley Huffman, known for his radio voice intros and love of old cars, combined both talents. He played a repurposed 1964 song out of Nashville that hawked a 1983Volkswagen from Pennsylvania. Pearley then hit the high note with a listing for a little red hatchback so sweet it could have given Prince ideas about a little red Corvette.
California girl Elana Scherr bopped to an English cover of a song by California group Sonny & Cher. Considering the age of the Plymouth advertised, unless Scherr is reincarnated, we don’t know when she would have seen the commercial before digging it up on YouTube. We suspect she just wanted to plug the fact that her personal Dodge version of that Plymouth was for sale on eBay.
Joey Capparella stuck to form with his jingle, keeping it simple. An upbeat ditty out of Brazil advertised a smorgasbord of Mazdas by repeating a single word for 30 seconds. He broke his own mold with his listing, however, cueing up one of the most complicated and delicate Mazdas ever sold in the US
Bacon-and bourbon-loving Jonathon Ramsey went for a heartland anthem, calling on George Thorogood’s help selling a Buick. Nothing should make an enthusiast pine for the good old days faster than hearing classic song lines turned into shilling like “200 horsepower, no time for chrome.”
Speaking of the heartland, Tony Quiroga’s jingle was another American standard, based on a song about a train ride that almost everyone remembers. Almost no one remembers the Cutlass that jingle advertised except the despondent men reportedly in the core demographic.
This week’s episode proved that earworms might not sell cars, but they can be more memorable than the product they’re flogging and sometimes of better quality.
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