Porsche has been flirting with the threshold of 300,000 sales worldwide for a few years now, and this symbolic milestone has now been crossed since the Stuttgart firm recorded no less than 301,915 deliveries worldwide in 2021, an increase of 11% compared to the year 2020.
“Despite the challenges posed by the semiconductor shortage and the disruption caused by the Covid-19 pandemic, we have worked hard to enable more customers than ever to realize their dream of owning a Porsche.”, says Detlev von Platen, Member of the Management Board and Head of Sales and Marketing at Porsche AG. “Demand remains high and our order books look very strong, so we start 2022 with momentum and confidence in all regions of the world.”
The Porsche Macan was entitled to a slight restyling in 2021.
These good results are to be put to the benefit of the Taycan, so sales have more than doubled thanks to the arrival of more “accessible” versions. As expected, the electric sedan exceeds the iconic 911, with 41,296 Taycan sold against 38,464 Porsche 911. The Macan, despite its great age, continues to seduce, with 88,362 deliveries, closely followed by the Cayenne and its 83,071 sales. The Panamera was the subject of 30,220 deliveries. The 718 Boxster and 718 Cayman, meanwhile, have been delivered to 20,502 customers.
Growth was particularly strong in the United States, which saw a 22% increase in deliveries over the previous year and 70,025 sales. China remains the biggest market for Porsche and recorded an excellent overall result in 2021 with an increase of 8% compared to an already record year 2020. A total of 95,671 vehicles were delivered to Chinese customers. 131,098 cars were delivered in the Asia-Pacific, Africa and Middle East region, 8% more than in 2020.
The Porsche Cayenne will be restyled this year.
86,160 Porsches were delivered in Europe, or 7% more than in 2020. Germany remains the most important market for Porsche on the Old Continent with 28,565 vehicles delivered, an increase of 9%. Around 40% of Porsches delivered in Europe in 2021 had an electric motor: either plug-in hybrids or fully electric. This figure even reaches 77% on the French market.
The year 2022 promises to be rich for the Stuttgart firm, with perhaps a first draft of the future 100% electric Macan by the end of the year. The Cayenne should go through the restyling box shortly, while the 911 should be entitled to sa version GT3 RS within a few months. The 992 phase 2 should arrive in 2023 with a first hybridization. The Taycan should see the Sport Turismo version, inaugurated on the GTS, to be democratized to the entire range. It will also be the launch of the Cayman GT4 RS, a small 911 GT3 with eagerly awaited and unprecedented power.
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