Prices up, portions down – that appears to be Mercedes’ new technique for his or her mannequin vary. Because the Swabians have huge plans. At an occasion in southern France, Mercedes-Boss Ola Källenius introduced the model’s new path, and it is going closely within the path of luxurious. The product portfolio is split into three classes: Entry Luxury, Core Luxury and Top-End Luxury. More than 75 p.c of the investments are earmarked for the highest two segments.
With the realignment in direction of the extra worthwhile segments, the Group is focusing its consideration not solely on the posh class autos, however above all on the AMG– and Maybachfashions and the G-Class. In addition, electrification is to be accelerated once more and from 2030 there’ll largely solely be fashions with a plug.
Fewer fashions, higher expertise and extra customization
With the entry-luxury phase Mercedes make the entry into the posh world sooner or later. The variety of physique variants might be lowered from seven to 4, and the expertise might be upgraded on the identical time. Means: With the upcoming, compact MMA platform, the brand new MB.OS (Mercedes-Benz Operating System) as customary. In addition, the customization choices ought to improve from the Entry Luxury onwards.
However, nearly all of the investments will circulate into the upper Core Luxury and Top-End Luxury strains. The higher vary primarily contains all fashions from AMG and MaybachEQ autos just like the EQS and its SUV offshoots, in addition to S and G class.
New “Mythos” collection with restricted collector’s copies
For those that prefer it significantly unique, there ought to be a particular “Mythos” collection – particular collection with very restricted copies and unique collaboration fashions. This contains, for instance, the Maybach S-Class by Virgil Abloh. Also one Speedstermodel of the SL might be within the Mythos program.
The core space with the significantly strong-selling fashions such because the C-Class and E class in addition to their derivatives Mercedes cowl within the core luxurious phase. Here, too, the Stuttgart-based firm needs to advertise electrification, and based mostly on the EVA2 platform (EQE and EQE SUV) and in a while the MB.EA structure. The new version of the E-Class introduced for 2023 ought to present the path.
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